Black-Owned Businesses: Beauty & Wellness Edition
As the fight for racial justice continues globally, it’s vital that we, as members of society, continue to use our voices and efforts to aid the fight in any way possible. At Well-Guided Style, we believe that it’s important and imperative to continue this work, as it’s going to take more than a flood of black squares on Instagram to achieve real change. As we all re-examine the landscape that has allowed for systemic racism, it’s crucial to continue educating ourselves as well as others around us. An actionable way to show your solidarity for this movement is to support Black-owned businesses. Below is the second part of our Black-owned businesses story, which features ethical and clean beauty and wellness brands that we believe are worth supporting, today and every day.
Below is a list of Black-owned beauty and wellness brands that are making an impact with their clean, inclusive, and eco-friendly products.
Plant Apothecary
Known for its eco-friendly, certified organic skincare products, Plant Apothecary is a gender-neutral company catering to customers with all skin types. The brand focuses on clean, vegan, and cruelty-free products, which are sure to leave you not only smelling good but feeling good. Their offerings include bath, body, and facial products, and their whimsical packaging is sure to add a special touch to your bathroom.
Bevel
A brand under the umbrella of Walker and Company, their mission is impactful; to make health and beauty simple for people of color. Offerings include men’s products for hair, shaving, body, and skin. Their site even offers online masterclasses, in case you need to brush up on your shaving skills.
Beneath Your Mask
Ever thought about how environmental hazards affect your skin? Beneath Your Mask does and has you covered. Their collection of skincare centers around all-natural, healing products packaged with zero plastic. The brand, created by Dana Jackson, originates from Jackson’s own inspiring health story (find out more on their site, it’s worth the read).
Golde
Brooklyn rooted, superfood boosted essentials brand Golde was created by Trinity Mouzon Wofford and Issey Kobori under the ethos that “being well should feel good.” We agree, which is why we love their beauty and wellness offerings that focus on beauty from the inside out. Their site offers wellness and beauty products all infused with superfoods, which fully enforces the brand’s relevant messaging.
FLAUNT BODY
Flaunt body is a plant-based, gender-neutral, and cruelty-free body mask that reduces irritation after shaving or waxing. Beyond the brand’s messaging to promote universal beauty, each product purchase includes a 5% donation that goes towards ending and preventing human trafficking. That’s beauty with a conscience.